"Going once! Going twice! Sold!" These words are being heard more and more throughout the nation. The auction method of selling real estate is quickly becoming more and more popular and no longer being viewed as a last-resort as it has been in the past.
It is now being recognized by many as the most efficient, effective, and profitable method of marketing real estate. Also, the perception that only distressed property is sold at auction is fast disappearing. Throughout the county, large quantities of quality residential, agricultural, commercial, and industrial property are being sold at auction.
The Auction Method of Marketing
The auction method of selling can provide you with a new and proven avenue of selling your property. Auctions, when promoted and advertised properly, and conducted professionally, produce very successful results. Our real estate auction program coupled with the power of Century 21 Bradley gives our auction sellers the finest services ever offered in the real estate auction business!
Andy Miller is a member of both local and national real estate associations and auctioneer associations.
Real Estate Auction Advantages
Accentuate the Positive: All standard marketing techniques are used plus a specific audience may be targeted. An auction eliminates "negative" haggling with an upward progression of bidding.
Create a Sense of Urgency: The seller may determine the date and time they wish to sell. A deadline is established which motivates the buyer to act now!
Spotlight the Property: Concentrated marketing and a sense of urgency generates more intense interest and makes the property highly visible. It is event oriented, creating a "spotlight" on the property. Your property can stand out amongst other listsing!
Provide Open Public Bidding: Auctions can be conducted both on & off site. Terms and conditions are available prior to the auction, eliminating unknowns, other than the selling price. All prospective buyers become equals in the sense no one has a negotiating advantage. All buyers are competing fairly and on a level playing field.
Auctions Maximize Competition: Auctions generate excitement and stimulate buyers to act now. When a property is at the peak of desirability, auctions produce the best results. An auction establishes the true market value of real estate at a specific point of time. Finding multiple buyers for a very desirable property may not be difficult, but capitalizing on that competition is our specialty. Auction provides a platform for discovering the highest obtainable sales price through competitive bidding.
*Information provided on this page is for general knowledge. Real estate transactions may vary.